What is a serum and how to choose it?

What is a serum and how to choose it?

Serum is an indispensable product but is often neglected. In this article, we explain what a serum is and how to choose it.

Serum, what's the point?

Many women use skincare creams for the face and body. There is even a tendency to accumulate pots of various brands and it is almost all normal to use day creams and night creams. Yet when the question of serum arrives, the silence is made, and we see that many women do not use it, or use it only occasionally.

This smart product is all too often overlooked, and that's a shame. Because it is a real concentrate of benefits for the skin. It is even a dose of intensive care that not only deeply addresses one or more problems, but also boosts the effectiveness of the care used later.

How to use a serum?

The serum is applied after cleansing and cleansing of the skin, and before the cream of day or night. There are different types for the facial areas: we find the serum for face (the most common), but also the serum for the eye contour and serum for the contour of the lips. These products each have a specific action and we can very well all use them for deep skin care.

A small dose is enough to treat the area, because the serum has a fluid texture that spreads well enough. In addition, its formula is sufficiently concentrated so that a small dose is enough to enjoy its benefits.

How to choose a serum?

Serum is chosen as the cream of day (or night). To find the right product, you first need to analyze your skin type and your needs. The serum is rarely content to moisturize, it usually has other actions in its bag, so it can not be chosen at random. Among the most common, we can mention the serum: anti-aging, moisturizing, radiance of the complexion, anti-stain, matifying, anti-imperfections and anti-loosening. There is something for every need.

Regarding the brand, if you hesitate between two products, know that it is rather advisable to take a serum of a brand identical to that of the day cream used. These products are designed to work together, making the most of their effects. But this is not an absolute rule, you can obviously mix different care brands to adjust your beauty routine to your specific needs.

You now know what a serum is and how to choose it. All you have to do is go there!